I offer masterclasses as an opportunity to dig into the thornier issues of design organizations and design leadership.

These masterclasses were created for public presentation, and thus are designed to be broadly applicable. If you are interested in me teaching these masterclasses in-house, we will set up some time beforehand to find out how I can tailor them to suit your specific situation.

Capture of a slide titled "Design Leadership is Change Management"

Capture of a slide with scales showing two things that need to be navigated: We're In This Together and Stand Strong For Your Ideals

Design Leadership Fundamentals

Half day

Design leaders often don’t realize that the skills that got them there aren’t the skills that will carry them forward. While to be a great UX/design practitioner is to be a remarkable craftsperson and problem-solver, to be a great leader shifts the focus on relationships, communication, and business-savvy, leveraging these three archetypes:

  • Coach (managing down, getting the most out of the team)
  • Diplomat (managing across; ensuring design’s voice in the process)
  • Champion (managing up; handling executives and stakeholders)

We will then focus on the career progression of a design leader, and how the role changes as you advance in your career.

In this masterclass, Peter will reveal key leadership strategies, activities, and mindsets that will enable you to better advocate for UX/Design in your organization.

Contact Peter to bring this masterclass to your organization.

From Career Ladder to Trellis:
Flexible Career Architectures for UX Teams

FULL day

Standard HR-issued career development frameworks are too constraining for UX professionals, and can lower engagement, morale, and end up discouraging team members from sticking around.

In this workshop, Peter will share with you his approach to building flexible career architectures, enabling growth paths that respond to each individual’s specific professional desires. We will dig into building the four components of a career architecture:

  • Skills taxonomy and competency rubrics
  • Practices
  • Leveling framework
  • Role descriptions

You’ll walk away from this workshop with a detailed understanding of how to apply this framework to your organization.

Contact Peter to bring this masterclass to your organization.


Design Your Design Organization

1 or 2 days

My flagship masterclass, initially drawn from Org Design for Design Orgs, and expanded and evolved through teaching since the book came out.

This masterclass takes you step by step through the considerations necessary to build an effective design organization.

Topics addressed:

  • The Expanded Role of Design
  • Organizational Models for Design
  • Organizing Principles for Design Teams
  • Design in the Broader Organization
  • Establishing Design Culture
  • Role Definition, Skills Taxonomy, and Scope of Influence
  • Maintaining Quality and Productivity
  • The Business Value of Design
  • Design at Scale
  • Team Leadership
  • Levels Framework / Career Ladder
  • People Management for Designers
  • Establishing a DesignOps and Design Program Management Practice

Contact Peter to bring this masterclass to your organization.

Recruiting and hiring slide

Recruiting and Hiring for Design Orgs

Half day or full day

This masterclass-in-the-making breaks down the process of recruiting and hiring for design orgs, which proves interestingly different than doing so for other functions. Includes specific tools, such as a Portfolio Assessment tool, a Levels Framework, and Design Leadership Assessment tool.

Contact Peter to bring this masterclass to your organization.