Dimension 1: Definition
Lay the foundation for your Design organization: it's role, it's purpose, and its performance.
Most design organizations have been defined by non-designers, typically the executives who decided it was important to establish a design function. These people don't fully understand its potential and promise, and as the design organization evolves, its leaders often realize the need to be intentional and explicit about redefining the function in order for it to be its most effective.
Updated on Jun 2, 2025